Heineken : de la bière qui a du style

The famous Heineken brewery has launched its latest innovation "THE SUB" a machine that will appeal to beer lovers.

Indeed, the brewer wants to accentuate the consumption habits of the beer drinkers by reinventing pressure at home. To develop this machine, the brand has partnered with the Dutch giant Krups leader of the beer machine in France.

Always with a view to differentiate itself from its competitors and be faithful to its differentiation strategy packaging, the third global brewer stands by developing THE SUB closely with a renowned designer: the Australian Marc Newson.

To promote its new product, Heineken spent a week in the most exclusive areas of the French capital at the encounter of the faithful.

The Dutch group won big points on the market’s brewer with this new machine and wants to be more present in the lives of beer’s consumer.

Heineken succeed in combine beer and innovation which it's not easy.

Competitors will have to behave themselves

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