Brasseries Kronenbourg lance une nouvelle marque de bière pour jeunes adultes

With a brand new Nordic stamped, Kronenbourg breweries are tackling the beer segment "trends" for young adults and come hunt on land Desperados and Corona.

Kronenbourg launches a new beer brand called "Skoll", flavoured vodka and citrus on the beer segment "trends" currently occupied by Desperados (Heineken) and Corona (Inbev) and target those aged 20 to 30 years old.

In the "trend" considered as niche market segment, growth was 10% and Kronenbourg needed a new brand according to olive Dubost Marketing breweries Kronenbourg in order to counter its competitors.

The name of Skoll, felt like natural in the eyes of the brand since it means "cheers" in the North countries. The steel blue packaging, which clashes, gives the image of a strong product that tastes so frosty. On this point, the subsidiary of the Danish Carlsberg large group innovated as found on bottles capsule system indicating freshness.

                                                                   

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