HEINEKEN CELEBRATES ITS 140 YEARS

Saturday, November 30, 2013 at Maximus in Martinique , the Dutch brewer Heineken has celebrated its 140 years. Born in Amsterdam, shared worldwide, Heineken distribute its products in 198 countries. With over 140 years of experience, the brand has launched its anniversary limited series tracing key dates in its history and opening the door to the future .
The brand continues to grow in hype places in big cities and always translate its alcohol cool, trendy images.

Heineken has 140 years and still has the taste for celebrations. Heineken celebrated his birthday and intends to blow the candles in the best way possible.
Thus, from October 10 to 17, Heineken celebrated its 140 years in an exhibition barge turned into a submarine with flashy green and red neon. She stowed every day a different place. The brand has decided to think in larger dimension by offering evenings with live music and DJs.

In the submarine, curious people have discovered four interactive areas history of the brand, born in 1873. The possibility for them to learn from the saga of this beer, the most widely distributed in the world.

Again, Heineken has demonstrated its power by celebrating in the best way possible his birthday in an unusual place.
A big communication plan to deploy its forces in order to attract and retain beer's consumer.

Heineken still remain THE INNOVATIVE AND FUN BRAND on the beer market with ads, events everyone has heard about. We recognize here his trademark.

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