Who has never seen a group of friends glued to their smartphones, or a couple who didn't even talk anymore because they are more interested by their mobile phone ?
Because drinking a beer has to go with friendliness, exchange and sharing, the brand Polar has invented an original « beer cooler ». It's particularity: it includes a wave scrambling ! No more groups seated together but glued to their smartphones, Polar wants to give again its true meaning to the drink with friends. What an idea !
Once a beer is introduced in this « cell canceler », all the smartphones present around the table are scrambled and thus become useless. An original idea, which is riding the wave of « dedigitizing » as did Amstel with its operation « Do not share your free time, live it! » : in exchange for a free beer, the brand offered its customers the opportunity to be apart from their mobile phone.
Today, some brands tends to be much more imaginative to emphasize the social aspect of the beer, in a world which is more and more connected. So don't forget that a beer has to be shared with friends and not with your phone !
Today, some brands tends to be much more imaginative to emphasize the social aspect of the beer, in a world which is more and more connected. So don't forget that a beer has to be shared with friends and not with your phone !
J.G.
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