The Vikings are back in France !

Have you heard about SКøll, this new beer that tries to overrun the shelves of our stores? Some say that it is a Viking's beer. Desperados, get ready for the invasion : the Vikings are back in France !

 

Kronenbourg has launched in early 2013, a new beer flavored with vodka and citrus fruits (grapefruit and lime). What an amazing combination ! Coming from Denmark, this beer is named SКøll, which means « Cheers » in the Northern countries. 

 

The brand plays on its Scandinavian origins : The bottle is adorned with the famous Viking helmet and the Nordic blue predominates in the colour codes which provides a sensation of intense cold, freshness and refreshment. Otherwise, the bottle is trapped in ice, what makes you want to grasp it and to drink until your desire is quenched. The universe developed by the brand is different, trendy and young !

 

 

The brand also plays on the specificities of the packaging  : No need for a bottle-opener, the 33 and 66 cl bottles are fitted with a capsule unpin for easy opening ! And finished the warm beers thanks to a freshness signal on the 50cl cans for an ideal drinking temperature. When the stick is gray, the beer is not fresh enough, when it is blue, you can enjoy your ice cold SКøll !

 

With this beer, Kronenbourg positions itself in the market of the specialty beers and come into direct competition with Heineken : North and South confront themselves. So, are you more North or South ? Skoll with Vodka or Desperados with Tequila ? Which one will you choose ?

 

J.G.